Social networking: a digital calling card for journalists and media people

 "Your brand is what people say about you when you are not in the room," says Jeff Bezos, founder of Amazon. In this cyber-obsessed world, writers, thinkers, and journalists are trying to introduce their own journalistic brands through blogging and twitting. Social networking is a digital calling card that can pay you in long run.

The set of ideas about a company or product that stands for in the people's mind shaped by that company and recognised through a visual and verbal style. Says professor, East Angelia University.

A simple definition may be any feature of a product or company that distinguishes it from others. What's distinguishes  KFC, Sony corporation and Toyota from their competitors? How facebook, Instagram, Blogspot, Twitter, LinkedIn have made a difference socially and commercially. They have exploited people's need. The purpose orientation is something that has driven the  business of mankind from its origin. And this is what adds the value to a brand.

Focus on people's needs
Ask yourself. Why people need us? Why is it valuable? Why is that we are useful? Remember posting on social media is different from journaling. You have a de facto contract with the reader that you will deliver something they need. Don't emphasize name, logo, tagline in the beginning.

Think about user interface

Does it suit your audience and purpose? The appropriate user interface makes a big difference. Do you need to connect via microblogging or something that gives you more space like facebook instant articles?

Look from outside in not inside out 
See people as the creators, not consumers. Keep experimenting. Remember experiences are not you create and transmit  to people but the people shape for themselves. Keep connecting with new people. 

Remember while social networking can be called a digital calling card, it is like a knife which can help you advance your career as well as kill it in infancy.